International market structure
Stop looking for abstract clients.
Segments, buyer roles and entry channels.Outcome: A market map and one priority segment.
International Photography Practice · 2026
International Photography Practice
Mentoring for photographers working with international B2B and B2G clients
Turn a series of one-off shoots into a professional operating system: a clear product, stronger client communication, and the documents and processes needed to work with companies, organisations and institutions.
Apply nowWhy this programme
I am Eva Gorobets, a photographer and cultural researcher working between Tokyo, Melbourne and international markets. Over 15+ years I have worked across executive portraits, corporate photography and the art sector, including KPMG, Google, McKinsey, SAP, General Electric, EY and State Library Victoria.
My clients
Working with others
The mentoring is built around the participants' real work.
Before the programme
I know how to shoot, but not how to work with companies and institutions.
I explain what I do and what it costs from scratch every time.
Documents, rights, invoices and revisions create friction.
I feel uncertain in professional communication in a new market.
After the programme
I have a clear client segment and a working offer.
I can explain the value of photography in the client's language.
I have a project structure from enquiry to follow-up.
I know which documents matter and what must be documented.
I have a 90-day plan for entering my chosen segment.
Programme
Photography as a product
Stop selling hours of shooting.
Client jobs, offer structure and usage rights.Outcome: One or two offers and a rewritten service description.
B2B / B2G documentation
Remove chaos from briefs, rights and payment.
The project path from enquiry to follow-up.Outcome: A core document kit and a clear legal review point.
Communication and expectations
Make the client experience predictable.
First replies, discovery calls, budget and revisions.Outcome: A library of emails and call scripts.
Go-to-market plan
Leave with an action plan.
Target organisations, contact sequence and 90-day metrics.Outcome: A personal 90-day plan with KPIs.
What you take away
International Operating Kit
01A market map and one priority segment
02One or two offers in the language of the client's task
03A process map from inquiry to follow-up
04Templates: brief, proposal, contract checklist, invoice, licensing and delivery
05A library of emails and discovery-call questions
06A personal 90-day plan
How it works
- 01Application and selection
- 02Diagnostic task and a 45-minute individual session
- 03Five 90-minute group sessions
- 04Build your system between sessions
- 05Operating kit and 90-day plan
Who it is for
- You already work professionally and want to move from one-off jobs to a structured international practice.
- You have recently relocated or work across countries and need to understand a new market.
- You want to work with brands, corporations, agencies, foundations, universities, galleries and public organisations.
- Your photography is ahead of your processes, documents and communication.
- You want to stop selling a photo session and start selling a clear product.
- You are preparing for B2G projects, tenders and institutional work.
Who it is not for
- You are looking for camera settings, lighting, retouching or basic technique training.
- You do not yet have an established practice or a minimum portfolio.
- You expect guaranteed work, employment, a visa or access to specific clients.
- You need a universal marketing course for every market and genre.
The first cohort is for Russian-speaking photographers already working on commercial, corporate, portrait or cultural projects who want to reach an English-language B2B level.
Programme boundaries
The programme provides structure and adaptable templates. It does not replace legal, tax or migration advice in your country. B2G rules vary by country and organisation.
Inside the practice
The working moments that become a system.
FAQ
Do I need perfect English?
No. Clarity, good questions and a manageable process matter more. We work with the language of professional communication.
Is it suitable for every genre?
It is most relevant to portrait, corporate, event, architectural, cultural and commercial photographers.
Will you provide contract templates?
Yes, structures and working templates for adaptation. Final review is done by a local lawyer.
When are the sessions and how does payment work?
Mondays, 18:00 Melbourne / 10:00 Moscow / 09:00 Berlin until 25 October; then 08:00 Berlin. Recordings are available for 30 days to group participants only; individual sessions are not recorded. Payment is via PayPal / Wise after selection; 50/50 instalments are available by request, and your place is reserved after the first payment.
Does the programme guarantee work?
No. It improves your readiness, but cannot guarantee client decisions or tender outcomes.
Application form
Build a photography practice international clients can trust
A small group selected by application. Allow around 7 minutes to complete.
Treating photography like a triathlon: endurance, consistency and forward motion.
